QUOTES

Retreat is not an option. Burn the ships.

You're taking in tons and tons of information, and opinions, and beliefs, and data. As much as possible. Then you've got to kind of just ignore all that. Just go inside and say, 'This is what I want to do.' You've got to make the call. That's what a CEO does.

I'm really interested in inventions, how they happened, who did them, what personalities were behind them. They're inspiring stories.

If you start cutting a little bit here to save a penny, and a little bit here, and a little bit here, it's death by a thousand cuts. Then one day your product is not craveable.

Humans aren't really wired for [exponential curves]. If you're just fighting out there, foraging for food, a good hunt will bring you a couple days worth of food. But with the kind of exponential curves that we deal with, the equivalent of a good hunt here could be 1,000 years worth of food. And we don't have that intuitive signal in our brains to really understand that at a really deep, native level.

Most people can be quite content with the status quo, and they're not going to keep pushing to innovate. You have to have a personality where you are constantly discontent if you're going to keep pushing things forward.

Life is more fun doing the journey with other people around than doing it in single player mode.

Losing my father and realizing I was on my own, that combination made me never satisfied, always wanting to find something better, and bounce back from failures.

A franchisee is never going to run it like you do, because it's your baby, it's your thing, and they're not going to take it quite as personally.

Don't let money be one of your major goals because if it is, you end up living a shallow life.