QUOTES

I want all A-players around me. I want people whose relationship with me I value so much that if it was terminated, I would be lost.

I'm not good at remembering things, but I have remembered a lot from history. And it jolly well does repeat itself. So you can learn really interesting things from history.

My co-founder has this line, which I've always loved: we've been spending all this time living in survival mode as a species, and now we're going to be living in creative mode. In creative mode everything's up to you. You have all the resources at your disposal. If you want something to happen, it'll happen. And the only question for you is what you want to make happen.

I aim not to be clever but to be dogged, and my doggedness has gotten me so far.

I'm never satisfied. There's always something wrong. I've got to go on improving it. I'm just driven like that.

[On not selling his business] If you lose your baby, you lose purpose, then you lose purpose in life.

In life, people like to talk, and they don't like to listen.

If you start cutting a little bit here to save a penny, and a little bit here, and a little bit here, it's death by a thousand cuts. Then one day your product is not craveable.

Intuition is much more interesting because it has all sorts of influences.

Go make some mistakes nobody's ever made before. Try to make them in small increments. Fix your mistakes as fast as you find them. You actually want to make mistakes. You just want to make them small, and iterate and fix them quickly.